This assessment will cover the following outcomes which are like:
- Elaborate the role of Hospitality industry in Travelodge Hotel.
- Analyse the impact addressed by the integrated areas in the hospitality and tourism sector outline it in context of Travelodge Hotel.
INTRODUCTION
Hospitality and travel and tourism are the broad group that provides services to customers. The majority of the business niches are composed of only a handful of different businesses but this industry applies to nearly any company that is focused on customer satisfaction and meeting leisurely needs instead of basic ones (Law and et.al., 2015). In this present report, Travelodge Hotel is being chosen for assessment. This is private organisation operating in the hotel and hospitality industry in United Kingdom. It is the third biggest hotel in UK with 32600 room. Its headquarters are located in Thames, England and UK. The total revenue of the hotel is £637.1 Million in 2017. This present report will make understand the role and responsibility of the hospitality industry within the travel and tourism industry. In addition to this, this study will also cover analyse the implications of integration and how it is affected the hospitality business.
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TASK 1
1.1. The Relationship Between Hospitality and Wider Travel and Tourism Businesses.
Hospitality industry is the type of business where the guests are served by the host. Hospitality industry has focus on providing optimum services to customers by providing them entertainment, safe stay, healthy food, healthcare services and many more services. The main area served by the hospitality industry are food & beverages, accommodation travel and tourism. These are the most important areas which makes the hospitality industry complete. On the other hand, travel and tourism industry is also one of the most essential industry for the economy. This sector of travel and tourism has become one of the largest civilian industry across the world. There are five major parts which are lodging operations, transpiration services, retail stores, recreation food and beverage (Roberts, Hall and Morag, 2017).
The relationship between hospitality and wider travel and tourism businesses plays a significant role in the economy. Both the industries are interdependent ion each other because as without tourism industry there would be no hospitality industry. They both go hand in hand. All the services like accommodation, transportation, recreation, leisure and food and beverages. Tourism is the activity by the tourists or travellers are engaged in travelling to destination where travellers want to experience activities of leisure and recreational. The hospitality industry is the big tree under which there are huge number of small and sub industries are operating. The journey of customers will only be comfortable with the help of hospitality industry. For example, a person want to go India or any other places inside UK, he/she wants accommodation, food and beverages for his/her comfort. Usually, industries of travel and tourism ties up with sub-sectors of hospitality sector to provide the best services to customers or travellers. The main aim and intention of the hospitality industry is to provide safe as well as enjoyable environment for travellers. Both the industries has common goals which is to provide desire or expected services to passengers (Zeng and Gerritsen, 2014). The hospitality industry is built upon the fact that as travellers to different place need some rest to sleep, bath or any other activity. If there is no accommodation facility people does not take initiative to travel or visit the particular place. The services provided by both travel and tourism and hospitality industry is run for 24 hours.
In addition to this, hospitality industry is now not only run on large scale but it is suitable for small or medium scale business. Big companies or organisation run hotels in different areas to provide services to customers or travellers while small firms or families runs BnB inns at various tourist destinations. They provide room or there house on rent to travellers. These BnB are mostly present at the areas where there is less number of hotels or costly hotels. BnB inn provides rooms at reasonable rates which is affordable for all the travellers. Further there are now OYO rooms which are also giving huge satisfaction to the customers or travellers. OYO rooms is a company who only consist of budget hotels. They tie up with hotels at various destinations and provide services to travellers (Manhas and Tukamushaba, 2015). The goal of these small and big hotels is to provide comfort to travellers when they need rest after travelling.
In both travel and tourism and hospitality industry, it is very important that they should ensure as well as take care of both tangible and intangible services. Tangible services are those where customer make payment and acquire the services whereas intangible services are those which cannot be seen but it is feel inside the mind or heart of the people. Tangible services gives the level of satisfaction which is totally different and it is very important in hospitality as well as in travel and tourism industry. In intangible services, staff members of the organisation plays a significant role.
Moreover, according to the data of 2017, £39.2 million overseas visitors visit United Kingdom and they spent £24.5 billion. UK has scored sixth rank in the international tourist arrivals league. 2.9% of people globally has arrived in United Kingdom in last two years. The travel and tourism companies are providing very effective services which make people to visit again. In 2016 about 92% of people visit again and they spend £14.1 billion in UK. In Travelodge Hotel UK, more than 11000 customers visit every day (Zeng and Gerritsen, 2014).
From the above discussion, it is clear that hospitality industry is one of the integral part of travel and tourism industry. It is nit right to commit that both the industries are interdependent on each other but both these industries work hand in hand. Customers and visitors cannot be satisfied if any services of travel and tourism and hospitality industry is missing. It is because travellers not only needs services of good travelling but they need rooms to sleep, rest and bath, food to eat and other entertainment activities. Customer or visitors visits the same destination only with the expectation to achieve effective and comfortable services. The combination of the services of both the industries. Moreover, when hotel or organisations of hospitality industries make agreement or tie with travel and tourism companies, the services become more luxury and comfortable for visitors as well as it is beneficial for both the organisation as there profit and business increases to the great level. Thus, it is fact that the hospitality as well as the travel and tourism industry have direct impact on each other’s business. A good hospitality aids to get good image as well as it also aids to generate publicity with the word of mouth (Manhas and Tukamushaba, 2015). This is the best way to get recognition for both the hotels and restaurants along with the organisations in the travel and tourism
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